Case study · AI Engineering

Not one project, four

We started with AI training for 28 employees. From there, the relationship grew organically — a redemption platform with prizes, then discussions about digitalising production on SAP. Each stage earned the next one.

28employees trained, AI training in 2 phases
250winners on the redemption platform
SAPactive discovery for production digitalisation
The FOX team at the end of the AI workshop run by The Niche Society, in front of the FOX banner
FOX
01

A cold-cuts manufacturer, their first time with applied AI

FOX initially came with a training need — the team had no direct experience with AI applied to daily work. It wasn't an implementation project, but a familiarization one: what applied AI is, what it can concretely do, what it can't.

02

From curiosity to concrete application

Many teams hear about generic AI, but don't have a structured starting point for how to use it in their real work. The risk is either outright rejection (“it doesn't apply to us”), or chaotic use, with no discipline.

03

Three engagements, the same relationship of trust

We built the relationship in stages, each one picking up where the previous one left off — with no large contract sold from the first conversation.

  • 01AI training a two-phase workshop for 28 employees, with use cases relevant to the company's business, not a generic presentation.
  • 02Redemption platform a real digital product — a ticket redemption platform for a campaign with 250 winners, with correct handling of fiscal data for taxable prizes.
  • 03Production digitalisation discovery for a production planning system that works alongside SAP, not replacing it.
Phase 1, in the FOX meeting room: what a harness is and why it matters more than the model.
Phase 1, in the FOX meeting room: what a harness is and why it matters more than the model.
People from every department, laptops open: work on real cases, not on slides.
People from every department, laptops open: work on real cases, not on slides.
Phase 2: what an agent is made of — tools, memory, permissions, human oversight.
Phase 2: what an agent is made of — tools, memory, permissions, human oversight.
04

From training to platform, then to SAP discovery

  • 01Introductory training phase — what applied AI is, what it can and can't do, no jargon.
  • 02Advanced training phase — concrete use cases, relevant to FOX's business.
  • 03Building the redemption platform on Next.js and Supabase, with correct handling of fiscal data for taxable prizes.
  • 04Discovery for production digitalisation — integration assessment with SAP BTP, with a focus on predictive planning.
05

A relationship that grew on trust, not a big upfront contract

We didn't come in with a big contract from the start — we earned each next stage by delivering the previous one. It's the kind of progression we consider healthy: trust built project by project, not sold all at once.

Each stage earned the next one.

06

What we used

Training: a live workshop format, no dedicated software platform. Redemption platform: Next.js + Supabase. Production digitalization discovery: an assessment of integration with SAP BTP.

07

Trust is earned delivery by delivery

Good training doesn't sell as a one-off product, but as the start of a relationship — if the team sees that you understand their real context, the next conversation comes naturally. We've seen this three times in a row, with the same company: the training opened the door to the redemption platform, and the platform delivered on time opened the door to a much bigger conversation, about production digitalisation.

FAQ

Frequently asked questions

Why did the relationship grow in stages, not as one big project?

Because each stage proved concrete value before we discussed the next one — a healthier approach than selling a big contract on the first call.

What did the AI training include?

Two phases, for 28 employees — an introduction, followed by an advanced phase with use cases relevant to the company's specific work.

Does production digitalization replace the existing SAP?

No — it works alongside SAP, on the planning and optimization side, not as a replacement for the existing ERP.

The Niche Society
The Niche Society TeamAI and software engineers from Bucharest · LinkedIn
delivered 2026

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