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The Niche Society blog, written from real projects

The Niche Society blog means guides written from real projects, not generic content recycled from everywhere online. Every article starts from a real question encountered in an actual project, with explicit context and limitations.

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Articles published.

Every article starts from a question clients actually ask us and from a real project. Filter by category.

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SEO · 2026-09-28

Technical SEO audit: what it checks, step by step

A technical SEO audit checks whether Google can find, read and correctly understand your pages, before anyone talks about content or links. It looks at

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AI · 2026-09-17

What an AI agent is and what it actually does in a company

An AI agent is a system that takes a goal, chooses its own steps and uses real tools, such as email, an ERP or a browser, until the task is done. The difference

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AI · 2026-09-17

Local LLM for business: what runs, on what, when it pays off

A local LLM is a language model that runs on your own computer or server, without the text reaching an outside provider. Sizing starts from

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AI · 2026-09-16

AI automation for businesses: which processes to automate first

AI automation fails most often because of the wrong choice of first process, not the technology used. A good first process has high volume, clear rules, data

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Marketing · 2026-09-16

Social media campaigns that actually bring customers

Many social media campaigns fail because the budget is chosen before the objective, not the other way around. A good social media campaign has a single, measurable objective, b

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Software · 2026-09-16

Custom software or off-the-shelf: how to choose

The question isn't "build from scratch or buy a subscription", but which pieces of your process actually deserve new code. Most companies don't need to rep

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Marketing · 2026-09-10

Google Ads agency, freelancer or in-house specialist: how to choose for a small business

There is no universal answer to ‘agency, freelancer or in-house’: it depends on the budget, the complexity of the account and how much time you can put in yourself…

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AI · 2026-09-10

AI in accounting: what can be automated today in SAGA

AI can take on a real share of the repetitive work in an accounting workflow — reading invoices from SPV, matching bank statements, pre-checks before

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Web · 2026-09-10

How much does a brochure website cost in 2026, and why do prices vary so much

A ‘brochure website’ can be a single page with the company details or a twenty-page project in two languages, with integrations and online booking…

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Marketing · 2026-09-10

B2B lead generation in Romania: the channels that bring meetings, not just clicks

Most B2B lead-generation ‘strategies’ mix six different channels without separating the ones that actually bring meetings from the ones that only bring activity…

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SEO · 2026-09-10

SEO for online stores: a technical checklist for WooCommerce and Shopify

An online store rarely loses rankings for a single reason — usually it's small technical issues piling up, multiplied thousands of times across the catalogue:

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Content · 2026-09-10

AI video for companies: what really works in 2026 and what's still a demo

Current AI video models (Veo, Kling, Seedance, Runway) already produce usable clips for UGC-style ads, product explainers and virtual tours, not just demos…

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AI · 2026-09-09

Agent Skills: the new unit of AI purchasing

An „Agent Skill” is an instruction package for an AI assistant — a structured file that tells it exactly how to perform a task — and by 2026 it had already become a widely used sta

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AI · 2026-09-09

How autonomous you let AI agents be with clients

Since summer 2026, AI agents can browse and act on your behalf without asking for approval at every step — a real shift, not just a marketing one. The gain in sp

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AI · 2026-09-09

Self-hosted AI for companies: what it actually means

Self-hosted AI means the model runs on your own infrastructure, not in an external provider’s cloud — the data never leaves the company. We show when it a

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Software · 2026-09-09

What a mobile app costs (and when you don't need one)

A mobile app’s price depends on a handful of variables that matter far more than „how complex the idea looks”. The most expensive cost is not the build, but

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SEO · 2026-09-09

How much SEO really costs for a small business

There is no honest „list price” for SEO services, because the work depends on how many pages the site has, how crowded the niche is, and how much needs fixing bef

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Social media · 2026-09-09

What social media management costs, and what you actually get

The question „social media management price” gets a wrong answer every time it stops at a single figure. What matters is what is in the package and how the result gets rep

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SEO · 2026-09-09

What SEO services actually means: a jargon-free guide

SEO services does not mean „we will get your site onto Google”, it means a set of technical, content and reputation activities that can each be checked one by one. The mo

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Software · 2026-09-09

What CAEN code applies to custom software development

The code for custom software development is no longer 6201 under CAEN Rev.2 (Romania’s business-activity classification code) — since 1 January 2025 it is 6210 under the new CAEN Rev.3 classification, and every company mu

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E-commerce · 2026-09-09

What determines the cost of a WooCommerce online store

When you search „woocommerce online store price” you will not find a universal rate, because the price rises with the integrations and catalog size, not with how the graphic te

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Google Ads · 2026-09-09

Realistic cost-per-lead for local services in Bucharest

The „right” cost-per-lead is not a universal number — it is whichever one your margin can sustain without you working at a loss. Here we show you how to calculate your own

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Google Ads · 2026-09-09

Google Ads: why the first month is a test, not a bet

The first month of Google Ads does not need to „bring in clients” — it needs to gather clean data about what works and what does not. A campaign with no conversion tracking

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HoReCa · 2026-09-09

Digital menu vs. 3D menu: two different categories

A digital menu replaces paper with a screen; a 3D menu adds a three-dimensional model of the dish, viewable in augmented reality, straight from the b

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SEO · 2026-09-09

How to migrate an online store without losing all your SEO

A platform migration can look technically flawless and still wipe out years of organic positioning in a few weeks. The difference between a migration that succeeds and

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AI · 2026-09-09

Why the AI model matters less than you think

Three leading AI models launched in the same week of 2026, each with records on specialized benchmarks. On a general capability index, the differen

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AI · 2026-09-09

AI agents in the company: what permissions you actually give them

An AI agent is only safe if it respects Meta’s „Agents Rule of Two”: out of private-data access, exposure to untrusted content, and outward action, it can

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SEO · 2026-09-09

How to check whether ChatGPT, Gemini and Perplexity cite your site

AI engines don't rank links, they pick a few sources to cite in an answer. The test takes ten minutes: you put the same five customer questions into

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Google Business · 2026-09-09

Why Google Business profiles get suspended, and how to fix it

A Google Business profile suspension looks sudden and unfair, but it almost always follows a written rule, officially published by Google, not a whims

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AI · 2026-09-09

What AI Act transparency obligations apply to small businesses

The AI Act is not only about „high-risk” systems, scheduled only for 2027; since 2 August 2026, Article 50 already applies, requiring transparency for a

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02

Real context, stated limitations

Every article explicitly states the source of its information (real project, market research, or editorial opinion) and its limits — we do not present an opinion as universal fact. For complete projects, not just isolated lessons, the case studies, with real context and figures, round out the perspective of the articles below.

03

Business owners, not technical specialists

We write for someone making business decisions, not for a technical audience — we explain the terms, we don't assume jargon knowledge.

04

Triggered by real projects, not a fixed schedule

We don't publish on an arbitrary 'one article a week' schedule — content appears as experience from real projects gives us something concrete to say.

05

Many articles start from a case study

When a real project (e.g. the AutosWorld replatforming or the Google Business Profile diagnosis for a local practice) offers a lesson useful to other readers too, it becomes an article — with a direct link to the full case study, for context.

06

How we check what we write before publishing

Every "we've noticed that…" claim goes through a simple check: is there a specific project behind it, or is it a general assumption? If it's an assumption, we mark it clearly as opinion, not fact.

The mistake we deliberately avoid is "filling the gaps" with numbers that sound good — if we don't have a verified figure, we say so directly, instead of inventing a percentage.

07

What happens if there's no article for your question yet

The blog doesn't cover everything we know — many lessons stay locked in projects we haven't written up yet. If you can't find an answer for your specific situation, the fastest route is a direct conversation, not a longer search through the archive.

A question asked during a discovery call often gets a more precise answer than a general article — because it can take your exact context into account.

FAQ

Frequently asked questions

How often do you publish new articles?

Not on a fixed schedule — we publish as soon as a real project gives us something concrete to share, not padded content for volume. Source: editorial

Are the articles written by a single person?

The content reflects the team's direct experience from its projects — every article states which concrete experience it draws from. Source: editorial

Can I suggest a topic for a future article?

Yes — if you have a specific question about one of our services, contact us and we'll consider it for a future article. Source: editorial

Are the articles SEO-optimized or written naturally?

Both — we start from a real search question, but we write for a reader, not to cram in keywords. Source: editorial

Can I find articles in English too?

For now the blog is in Romanian; English content is being considered separately, for the international audience on the software pages. Source: editorial

Do the articles include real pricing examples?

Yes, wherever we have verified figures from real projects — see also the /preturi page for a centralized summary. Source: editorial

The Niche Society
The Niche Society TeamAI and software engineers from Bucharest · LinkedIn
updated 17 Sep 2026

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