We're not building an agency with account managers
We deliberately chose to stay a small team. That means we can't take on every project at once, but it also means whoever talks to you at discovery is the person actually building it, not someone relaying requirements to a delivery team. Eduard Dumitriu leads the studio directly, which means he's present at discovery and at delivery, not just at the sales stage.
Four lines of work, with the same principles
Custom software, high-performance marketing, AI-produced content and video, and AI engineering for companies — four technically different directions, but with the same process: serious discovery, fixed price, complete handover. As a deliberately small Bucharest digital studio, we make sure every project goes through the same people, from idea to launch. The Niche Society, who we are, comes down to this: a studio run directly by Eduard Dumitriu, combining AI engineering, custom software and marketing under one roof, with no separate departments passing the project between each other. Real projects, with client names and verifiable figures, are documented in full in the case studies, not just mentioned here as general claims. real projects, with client names and verifiable figures.
Small and mid-sized companies, with real needs
We do not work with just anyone who requests a quote. We fit well with companies that have already tried a generic solution (template, large agency) and came away frustrated by the lack of control or direct communication. The real accounting practice behind Conta 4U SRL directly backs up the accounting automation service too, not just the software side. the real accounting practice behind Conta 4U SRL.
Many projects stay under NDA
A good chunk of our work is for clients with confidentiality clauses — it doesn't show up on the case studies page, but the experience gained there shows in how we approach public projects.
How to reach us
The simplest way to start is a no-obligation discovery call — see /programare to book a slot directly.
What actually happens after you sign with us
Signing doesn't mean handing the project off to a new team you've never met — whoever talked to you at discovery stays directly involved in the build.
You get a stage-by-stage calendar with clear validation points, not just a promise of "delivery at the end" with no visibility along the way.
How we know if a project went well
We don't measure against vague adjectives like "it went well" — we check whether we delivered exactly the scope set in the contract, on the agreed timeline, with the acceptance criteria met.
For projects that continue with maintenance or expansion, the clear sign the relationship works is that you come straight back to us with the next project, not that you need convincing again.
Frequently asked questions
Who's on The Niche Society team?
The price is set after a short, paid discovery call. We don't publish figures from client projects. Source: editorial
Why don't you grow the team, if you're doing well?
Because it's a deliberate positioning decision — we stay small to preserve the quality of direct communication with every client, not as a resource limitation. Source: editorial
Do you work exclusively in Bucharest?
We're based in Bucharest, but we also work with clients from other cities in Romania or abroad — most conversations and delivery happen remotely. Source: editorial
Can you show references from past clients?
Yes, we discuss relevant references confidentially during the discovery process, especially for projects that don't appear publicly due to NDAs. Source: editorial
What does 'forward-deployed engineer' mean?
An engineer who works directly on the client's project, not isolated in a development department — close to the real problem, not to an abstract spec. Source: editorial
Do you also work with other external specialists on large projects?
Yes, depending on the need — but project coordination and responsibility stay with the core team. Source: editorial
Who is Eduard Dumitriu, and what is his role at The Niche Society?
Eduard Dumitriu runs the studio directly — he is present at discovery and at delivery, not just at the sales stage. A deliberately small Bucharest digital studio means every project goes through the same people, from idea to launch.
Let's see what can be automated in your business.
A free 30-minute session: we'll tell you what can be automated, how long it takes and what it costs, with a fixed price after discovery.