HoReCa: 3D menu & NFC cards

Digital restaurant menu where you see the dish before you order

Digital restaurant menu means a QR code on the table that opens directly in the browser a photorealistic 3D dish, at real scale, through the phone's camera. Plus a complete nutritional profile, which also covers a legal obligation for the restaurant.

fixed priceset after discovery, not by the hour
no appworks natively in the browser (Scene Viewer on Android, AR Quick Look on iOS)
legal compliance includedmandatory allergens per dish (EU Reg. 1169/2011)
A customer scanning a QR code on a restaurant table with their phone, for the digital menu.
HoReCa: 3D menu & NFC cards
01

No app, no account, straight in the browser

The customer scans the QR code on the table, and the menu opens instantly in their phone's browser. They pick a dish and, through the phone's camera, see it in photorealistic 3D, at real scale, sitting on their own table — they can walk around the plate before ordering.

Tehnic, folosim `<model-viewer>`, which detects the platform on its own: on Android it opens the model in Scene Viewer, on iOS in AR Quick Look — both native to the operating system, so the „no app” promise is real, not marketing. A 3D restaurant menu means a photorealistic 3D model file of the dish, rendered directly in the browser through the client’s phone, at true scale — no app to install, no account to create.

02

Photogrammetry on the real dish

Every dish is captured through photogrammetry — 60–100 photos taken around the real plate, processed into a faithful 3D model. These are not generic renders — it is the exact dish the kitchen serves. Digital menu vs. 3D menu, two different categories, explains at length where a classic QR menu ends and where a 3D menu begins. digital menu vs. 3D menu, two different categories.

3D CAPTURE

60-100 photos per dish

Photogrammetry on the real plate, not a generic model from a library.

NUTRITIONAL PROFILE

For every dish on the menu

Macros + micronutrients + allergens — not just for the ones scanned in 3D.

LEGAL COMPLIANCE

Mandatory allergen info, handled

EU Reg. 1169/2011 requires displaying allergens — that moves the conversation from 'gadget' to necessary infrastructure.

Indicative calculator for your menu

The threshold comes from real experience. Above it, we talk it through with the chef for an hour.

25
—complete 3D menu
fixed rateper dish added later
12 monthshosting and maintenance included

03

Not just a 3D menu — a complete menu

A 3D menu on its own is easy to copy and already exists as an off-the-shelf product in Europe (SaaS tools for a few dozen euros/month). Our difference is the nutritional profile on top of every dish, which shifts the conversation from 'nice gadget' to mandatory infrastructure for the restaurant. A 3D restaurant menu on its own is easy to copy and already exists as an off-the-shelf product in Europe — our difference is the nutritional profile on top of every dish.

04

One-time price, not a subscription — our deliberate decision

Hosting and maintenance included for 12 months; after the first year, either extend or do a full export with no exit costs.

We explicitly chose not to turn this into a monthly subscription — a simple one-time sale, so the client doesn't get a monthly reason to reconsider. The mandatory step before a fixed price is an hour with the chef, so we don't underestimate the real number of dishes.

05

The card that goes straight to the review form

A card with an NFC chip + a printed QR code, programmed with the venue's Google review link. The customer taps their phone on the card and the review form pops up directly — no searching, no app. It goes in the check presenter or at the front desk.

Printed in the venue's own identity (not a generic black card), programmed and tested by us, with usage stats (how many scans, on which card, on what day). Important: we don't build sentiment filtering — every customer is routed down the same path, because Google has been actively penalizing the 'gating' practice since April 2026.

06

A fixed price, after a short discovery call.

Full 3D menu
on request · after discoveryfixed price for the full menu, up to ~40 dishes
  • hosting + maintenance, 12 months included
  • no monthly subscription
NFC cards for Google reviews
on request · after discoveryprinted in the venue's identity, programmed and tested
  • personalized design
  • usage statistics
  • no review gating — per Google's policy
Combined package
on request · after discovery3D menu + set of NFC cards
  • package discount
  • coordinated implementation
  • a single point of contact team

Every project has a different context, workflows and infrastructure, so the price is set after a short, paid discovery and does not change along the way.

FAQ

Frequently asked questions

Does the customer need to install an app?

No. The menu works directly in the phone's browser; the 3D/AR view opens natively through Scene Viewer (Android) or AR Quick Look (iOS), with no installation at all. Source: editorial

Why a one-time price and not a monthly subscription?

It's a deliberate decision — a subscription turns a simple sale into a monthly negotiation and gives the client a recurring reason to cancel. We prefer a clean sale, with 12 months of hosting included. Source: editorial

What happens after the first year?

Either you extend hosting/maintenance, or you export the whole menu and move it to your own server, with no exit costs. Source: editorial

Are the 3D models generic renders, or my actual dishes?

They're your real dishes, captured through photogrammetry (60-100 photos per plate) — not generic models from a library. Source: editorial

Why do I need a nutritional profile, not just a 3D menu?

Displaying allergens per dish is a legal obligation (Reg. 1169/2011), not a nice-to-have. Building it into the menu also handles compliance, not just the visual side. Source: editorial

Can the NFC card filter out bad reviews?

We don't build that in on purpose — Google has been actively penalizing review 'gating' since April 2026. The card sends every customer down the same path, toward the real review. Source: editorial

How much does a simple digital menu cost (QR only, no 3D)?

We sell a branded platform + compliance + 3D, not a basic QR menu.

What is the difference between a regular digital menu and a 3D menu?

A digital menu replaces paper with a screen — text and photos, as before. A 3D menu adds a three-dimensional model of the dish, viewable in augmented reality straight from the browser, so you can see the portion before you order.

The Niche Society
The Niche Society TeamAI and software engineers from Bucharest · LinkedIn
updated 8 Sep 2026

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