We test first, scale after
The first month of a campaign is a controlled test, not a bet on the whole budget. We start with 2-3 ad groups on high-intent keywords, phrase and exact match (no broad match, which wastes budget on irrelevant searches).
For a local service business, for example, we structured the campaign around 3 clear groups — the service with the highest intent, the urgent variant (pain/immediate need), and the medium-volume variant — with a realistic cost target per new booking, checked weekly. We also offer Google Ads consulting separately, for teams that just want direction and campaign structure, without day-to-day management. If you're still deciding who should manage the account, we've separately compared the agency, freelancer, or in-house person options, including what access you keep in each case.
The real conversion, not the click
A click means nothing if it does not turn into a phone call or a form submission. We set up correct conversion tracking from day one — calls, forms, WhatsApp — otherwise we optimize the campaign on bad data. A realistic cost-per-lead for a Google Ads campaign depends on the margin your business can sustain, not a universal figure read off a forum. For your own calculation, a realistic cost-per-lead for local services in Bucharest shows how you set your own acceptable cost threshold before you launch the campaign.
No Display, no Broad Match
High intent = budget spent efficiently, not vague 'awareness'.
For businesses where the phone converts
A dedicated ad format, with call extensions, for local services.
Set up correctly from day one
Calls, forms, WhatsApp — every conversion attributed correctly.
Cost-per-lead calculator
Indicative estimate, not a guarantee. Real figures vary by industry and competition.
Honesty about timelines
We do not promise „guaranteed instant results” — that is a marketing formula, not a reality of Google auctions. What we do guarantee is a disciplined process: correct campaign structure, correct tracking, weekly reporting in the first month. We explain separately why the first month is a test, not a bet — the goal is clean data about what works, not guaranteed results from day one.
Budget grows only on what works
After the first month of real data, we decide together which ad groups deserve more budget and which we cut. Scaling is based on numbers, not intuition.
What you see every month
A clear report: cost per conversion, the number of conversions, which keywords drove results, and what we changed from the previous month. We report on Google Ads campaigns in Bucharest monthly with clear numbers — cost per conversion, the number of conversions, which keywords drove results. What reporting on real calls looks like can be seen in the GoaMasaj campaign, run call-only, with tracking on phone and WhatsApp.
A fixed price, after a short discovery call.
- campaign structure
- conversion tracking
- end-of-month report
- budget adjustment per group
- monthly report
- no 12-month commitment
- full analysis of the existing account
- written recommendations
- no obligation to continue
Every project has a different context, workflows and infrastructure, so the price is set after a short, paid discovery and does not change along the way.
Frequently asked questions
How much does managing a Google Ads campaign cost?
Management cost is separate from the ad budget (the money that goes to Google). We give a fixed management fee once we see the available media budget and the account's complexity. Source: editorial
What should the minimum test budget be?
It depends on the average cost per click in your industry, but we generally recommend a test budget large enough for at least 15-20 conversions, so we have relevant data to optimize. Source: editorial
Why don't you use Broad Match from the start?
Broad Match can waste budget on irrelevant searches before we have enough conversion data to control it properly. We start with phrase and exact match, which are far more predictable. Source: editorial
Do you work in my Google Ads account or yours?
In your own account — you stay the owner of the campaign data and history, whether or not we keep working together. Source: editorial
Do you also run Shopping campaigns, or just Search?
It depends on the type of business. For an online store, Shopping and Performance Max often make sense; for local services, Search remains the priority. Source: editorial
What happens if the test budget doesn't bring results?
We analyze the real cause before concluding it doesn't work — often the problem is tracking or the landing page, not the campaign itself. Source: editorial
Let's see what can be automated in your business.
A free 30-minute session: we'll tell you what can be automated, how long it takes and what it costs, with a fixed price after discovery.