# Web development, in three clear directions > Website and web development for companies: brochure website, WooCommerce online store or web application. We pick the platform that fits the scope, not the… URL: https://thenichesociety.ro/en/web-development Web development Bucharest can mean very different things — a presentation website, an online store, or an app with user accounts. **Each has its own process and price**; we help you identify which one you need. ## Showcase, commerce, or platform A brochure site communicates who you are and what you do. An online store sells products directly. A platform/SaaS manages users, data and complex flows. Confusing the three leads to a poorly allocated budget. For anyone explicitly searching for website creation Bucharest, the first question we clarify is whether you need a simple brochure site or a platform with advanced features. The difference between a brochure site and an online store comes down, first of all, to the transaction: a brochure site persuades and directs toward contact, an online store processes payment and delivery directly on the site. **You communicate who you are** Fast to launch, focused on conversion (contact, booking). **You sell products directly** WooCommerce, catalogue, payments, courier, automatic invoicing. **Users, roles, data** Authentication, dashboards, complex integrations. ## Not automatically the most expensive option For a store with a large catalog, WooCommerce (WordPress) is often the right choice — a mature plugin ecosystem for invoicing, shipping, marketplaces. For a platform with roles and complex logic, a custom stack (Next.js/Supabase) gives you better control. Web design Bucharest, for us, means a design built for your brand, not a visual template recycled across multiple accounts. If you need more than a brochure site or a store, [a custom web app, with user accounts and roles](https://thenichesociety.ro/en/web-saas-applications), is the third direction, with its own process and price. ## Accumulated SEO doesn't get thrown away If you already have a site with years of history and organic traffic, the migration needs to include complete 301 redirects — otherwise you lose all the accumulated ranking. See the AutosWorld case, where over 10 years of SEO made the migration the top priority. If you're coming from an older platform, a full WooCommerce online store (with pricing part of the discussion) can be the right choice, with 301 redirects for all the accumulated traffic. ## We don't sell recycled templates Every project has design built for that specific brand, not a generic template with the logo swapped. ## Discovery, then the right direction The first call clarifies what you actually need — we don't assume 'website' automatically means the most complex (and expensive) option. ## What happens after you choose a direction Once the direction is clear (showcase, commerce or platform), a fixed-price quote follows on the agreed scope, with clear delivery stages — not an open-ended hourly invoice. Every stage (design, build, testing, launch) has a validation point with you, so you don't reach the end of the project with structural or content surprises. ## A fixed price, after a short discovery call. - custom design - basic SEO optimization - 2-3 weeks - catalogue + payments + courier - automatic invoicing - 4-8 weeks - authentication + roles - complex integrations - 6-10+ weeks Every project has a different context, workflows and infrastructure, so the price is set after a short, paid discovery and does not change along the way. ## Frequently asked questions ### What's the difference between a website and a web app? A website presents information and, at most, collects a form submission. A web app has user accounts, stores persistent data, and usually has different access roles. Source: editorial ### What platform do you recommend for an online store? Usually WooCommerce for large catalogs, thanks to its mature plugin ecosystem (invoicing, courier, marketplace). For very specific needs, a custom solution can make sense. Source: editorial ### Can I migrate an old site without losing my Google traffic? Yes, provided you include a complete SEO migration plan (301 redirects for every old URL) — a mandatory step, not optional. Source: editorial ### How long does a web development project take? From 2-3 weeks for a presentation website, up to 8-10+ weeks for a complex platform with multiple integrations. Source: editorial ### What happens if I'm not sure what type of site I need? That's exactly what discovery is for — we clarify it together before choosing a direction. Source: editorial ### Can I start with a simple site and expand into a full platform later? Yes, if the initial architecture is designed with that in mind — we discuss explicitly whether you have expansion plans. Source: editorial ### Roughly, how much does a WooCommerce online store cost, if I choose the commerce direction? It depends on the size of the catalogue and the integrations needed (payments, couriers, invoicing, marketplace). See the dedicated WooCommerce online store page for the three packages, and give us the details at discovery for a fixed price. ### How much does website development cost? It depends on the number of pages, how much content you already have and features such as bookings, forms or integrations. We don't quote a figure over the phone: after a short discovery you get a fixed price on a written scope. For concrete benchmarks, read our article on how much a brochure website costs. ### What is the difference between a brochure site and an online store? A brochure site communicates and directs the visitor toward contact or booking. An online store sells directly on the site — catalog, cart, payment and delivery, all integrated. The choice depends on whether you want to close the sale on the site or just open the conversation. ### Let's see what can be automated in your business. A free 30-minute session: we'll tell you what can be automated, how long it takes and what it costs, with a fixed price after discovery. We reply the same business day.