# How much does a brochure website actually cost in 2026

> The price of a brochure website depends on design, pages, integrations and maintenance, not a fixed list. What the market shows in real figures, and what…

URL: https://thenichesociety.ro/en/blog-cat-costa-un-site-de-prezentare

A “brochure website” can be a simple page with the company’s details, or a twenty-page project, in two languages, with integrations and online booking — and the price follows exactly this difference in scope, not a fixed list. **The cost increases with the number of pages, the degree of design customisation and the functionality required, not with the size of the company paying for it.** Before comparing offers, compare what each one promises, not just the final figure.

## Why “how much does a brochure website cost” doesn’t have a single answer

Anyone searching for “how much does a brochure website cost” usually wants a single figure. The reality is that the question hides another one: what does “brochure website” actually mean for your business? It could be a page with the company's details and a contact form, built in a day on a ready-made template. Or it could be a fifteen-to-twenty-page website, in Romanian and English, with online booking and CRM integration — a project that takes a few weeks of work. Both are called a “brochure website”. There's no reason for their prices to be alike.

That's why two quotes can look completely different in amount and still both be correct — they answer different needs. A quote for a few hundred lei a month and one for a few thousand euros don't necessarily mean “cheap” versus “inflated” — they can mean “right for a simple website” versus “right for a complex project”. The thing worth tracking isn't the figure, but what each figure includes.

## The first cost factor: template design or custom design

The vast majority of small websites run on an already-built CMS, not on code written from scratch — WordPress alone is used by almost 41% of all websites on the internet and accounts for almost 59% of websites running a CMS, according to W3Techs. The reason is simple: an existing template (theme) drastically cuts the hours of work involved, because the structure, the base code and the mobile adaptation have already been solved once, for thousands of clients at a time.

Custom design is a different thing altogether: a designer works out a unique visual structure, and a developer turns it into dedicated code, rather than adapting an existing template. The price difference between the two isn't artificial — it reflects the difference in hours worked. It doesn't make sense for a well-chosen template website to cost the same as a website with design built from scratch.

## The second factor: how many pages you have, who writes the copy and where the photos come from

Every extra page means text to write, a visual structure to think through and, often, photos to choose or commission. A five-page website and a thirty-page website aren't the same project scaled up, but projects with a different volume of work — and the price follows that volume, not the abstract “size” of the website. That's why almost every provider, from cheap subscriptions to custom projects, structures pricing in tiers tied directly to the number of pages included.

Copy deserves a separate mention: text written specifically for your business takes time and costs something different from generic filler text, added quickly just so the page isn't empty. Likewise, original photos — of the team, the premises, the product — cost more than stock images, but communicate something different to a visitor deciding whether to trust you. Both are real costs of work, not “extras”.

## The third factor: integrations, extra functionality and the multilingual version

A simple contact form is cheap to add — it's usually included even in the most basic packages. Online booking, integration with a payment processor, or syncing with a CRM are a different category of work: each integration means connecting two different systems, testing and, often, ongoing maintenance afterwards. In tiered offers, these features almost always appear only in the higher packages — and not by accident.

The multilingual version follows the same logic: it doesn't just mean translating the text, but duplicating the structure, the forms and, often, the SEO optimisation, for each language. If you also sell to customers who don't speak Romanian, the cost pays for itself easily; if not, it's a cost with no real benefit. It's worth budgeting separately, not assuming it's “included”.

## What the market actually shows: from monthly subscriptions to projects worth thousands of euros

At the cheap end of the market sit monthly subscriptions with template design, popular among small businesses in Romania: one local provider of this type publicly lists tiers starting at around 159 lei a month (paid annually, for a website of a few pages, standard design) up to 349 lei a month for a package with custom design, up to thirty pages, a bilingual version and payment integration. The model is clear: you pay a small, recurring amount, and what you get increases in steps, along with the price.

For custom projects, public figures usually come from international markets: according to a Clutch pricing guide, web design agencies charge between $2,000 and $100,000 per project, most of them under $10,000, with an average of around $38,000 for complete projects. Hourly rates follow a similar pattern: agency developers frequently charge $100-149 an hour, while a freelancer charges, depending on experience, between $25-50 an hour (junior) and $160-275 an hour (expert), according to a goLance rate guide.

| Provider type | Pricing model | What influences the cost |
|---|---|---|
| Subscription, template design | Fixed monthly amount, plus a one-off setup fee | Number of pages and package chosen |
| Independent freelancer | Price per project, hours worked × hourly rate | Experience and complexity required |
| Agency, custom design | Price per project, often in instalments | Customisation, integrations, number of pages |

## What “from a few hundred lei a month” offers usually leave out

The basic packages in the subscription model aren’t scams — they do exactly what they promise, for a low price. The problem comes when the buyer assumes the basic package includes everything the phrase “professional website” implicitly suggests. In the example above, the cheapest package offers standard design and a limited number of pages, but doesn’t include custom design, an XML sitemap or Google Analytics setup — all of those only appear at the higher tiers from the same provider.

- 01**Custom design or just a template?** a template isn't a problem, but you need to know beforehand what you're getting.
- 02**What happens if you cancel the subscription?** the website can stay tied to the monthly payment — ask what remains yours.
- 03**Is basic search engine setup included?** a “ready” website with no XML sitemap or Google Analytics is hard to find.
- 04**How many revisions are included after delivery?** some packages charge for any later change as a separate service.

## The cost that continues after launch: hosting, domain and maintenance

The build price is just one part of a website’s real cost. After launch, at least three recurring costs remain: hosting (server space), the annual domain renewal, and maintenance — security updates, backups, fixing the technical issues that naturally come up over time. Under the subscription model, these costs are usually included in the monthly amount; for a separately built project, they need to be budgeted for distinctly, year after year.

A website that stops receiving security updates for years gradually becomes an easier target for automated attacks. Maintenance isn’t an optional cost to add “if there’s budget left” — it’s part of the real cost of owning a website, just as a car service doesn’t become optional just because the car “still runs”.

## Who owns the domain and the code — and what to ask before you sign

A .ro domain always has a registered holder — the person or company in whose name the domain is officially allocated, with the .ro Registry (RoTLD). RoTLD treats a change of holder and a move to another registrar as formal procedures, with authorisation keys sent directly to the holder — a sign that the domain has an identifiable owner, distinct from the company that built the website. If the domain was registered by the provider under its own name, technically your company doesn't own its own web address — it depends on the provider's goodwill to get it back.

The same logic applies to the source code on custom projects: clarify, before you sign, who owns the code and whether you can move it to another provider, at any time. With the subscription model, the answer is often "no" — the site stays tied to the provider's platform for as long as you pay the subscription, which isn't wrong in itself, but needs to be known upfront, not discovered afterwards. What goes into a project and how we work is on the [website development](https://thenichesociety.ro/en/website-development) page.

- 01**Whose name will the domain be registered under?** ask explicitly for the holder to be your company, not the provider's account.
- 02**Who owns the source code, in the end?** on custom projects, clarify whether you get full access or just a right to use it.
- 03**What happens if you switch providers after two years?** an evasive answer usually says more than any clause in the contract.
- 04**What's a realistic delivery time?** on a template, a few days; custom, with many pages and integrations, a few weeks.

## Sources and further reading.

- 01[Clutch — Web Design Company Pricing Guide](https://clutch.co/web-designers/pricing)
- 02[W3Techs — Usage Statistics of Content Management Systems](https://w3techs.com/technologies/overview/content_management)
- 03[RoTLD — Procedure for transferring a .ro domain to another registrar](https://www.rotld.ro/procedur%C4%83-de-transfer-domeniu-ro-la-alt-registrar/)
- 04[prezentare-web.ro — Brochure website subscription plans](https://prezentare-web.ro/abonamente-creare-site-de-prezentare/)
- 05[goLance — Web Developer Hourly Rate Guide](https://golance.com/hiring/best-freelance-web-developers-hourly-rate)

## Frequently asked questions

### How much does a brochure website cost, on average?

It depends on the type of website. Template-based subscription packages in Romania start at around 150-200 lei a month; custom projects are calculated from hours multiplied by an hourly rate, and internationally agencies charge, on average, around $38,000 for a complete project, according to Clutch, although most small projects stay under $10,000.

### Why are some offers so cheap, “from a few hundred lei a month”?

Because the subscription model reuses the same template and the same infrastructure for many clients at once, which cuts the hours of work per client. That's not a problem in itself, but basic packages often leave out custom design or SEO configuration, which are only available at higher tiers.

### Who should own my website’s domain?

Your business, not the provider that built the website. A .ro domain has an official holder registered with RoTLD, and if the holder is the provider's account, you depend on them to regain control of your own web address.

### How long does it take to build a brochure website?

A simple, template-based website can be ready in a few days. A project with custom design, more pages or integrations realistically takes a few weeks — the time increases with every element that can't be reused from an existing template.

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